Survey of Journalists Challenges Conventional PR Media Relations Practices
A recent survey of journalists sought to test traditional PR assumptions about media relations. According to the conventional PR playbook, publishing a book substantially enhances a source’s reputation...
View ArticleHow to Prepare for Successful Media Interviews
Although business executives and subject matter experts have extensive knowledge on their particular companies and niche areas, they may not be experts at media interviews. It’s PR’s role to prepare...
View Article12 Tips on Running Press Conferences that Produce Widespread Media Coverage
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. As opposed to scheduling interviews with individual reporters or emailing press releases, press...
View ArticleAnalysis of 27,000 Email Media Pitches Finds What Wins Attention
An analysis of almost 27,000 email pitches to journalists and editors has uncovered details of successful and unsuccessful methods, including what words win journalists’ attention. Some findings...
View Article5 Ways to Avoid Saying “No Comment”
Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive...
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The Myth of Print’s Demise: Small Newspapers Are Thriving
Despite doom and gloom tales of the end of newspapers, many community newspapers are surviving – and actually thriving. That’s important news for PR. PR pros who keep small daily and weekly newspapers...
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How PR Can Attempt to Correct Journalists’ Mistakes
Sooner or later, a reporter will make a mistake when writing about your organization. Mistakes may have become more frequent as newsroom staff reductions increase journalists’ workloads and digital...
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How to Create Surveys that Produce Potent Publicity
Surveys offer a powerful tool to publicize and promote your organization. Surveys often win media attention, especially if they cover current topics or controversial issues. But crafting the right...
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Why Journalists Loathe PR People
Journalists often abhor public relations professionals, even though many rely on PR for much of their content. Much of what PR people do to anger reporters and editors could be avoided. Considering...
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How Valuable are PR Pitches to Journalists?
Ever wonder if journalists read your PR pitches? Or what can motivate them to open your email messages and write a story about your idea? To find answers to those questions, Fractl polled about 1,300...
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